Within the boundaries of the Rincon Hill Downtown Residential Mixed Use District set forth in Section 827 and generally bounded by Folsom Street, The Embarcadero, Bryant Street, and Essex Street, notwithstanding any other provisions of this Code, the existing signs and/or sign towers may be changed, modified or replaced provided that all the following criteria are met:
Such changed, modified or replacement sign is in the same general location as the existing signage;
The total area and height of the changed, modified or replacement sign is not increased from the total area and height of the existing sign or sign tower;
Such sign or sign tower may contain letters, numbers, a logo, service mark and/or trademark, and may be nonilluminated, or directly or indirectly illuminated;
Such sign or sign tower may only reflect the identity of the owner or a tenant of the building, including a parent corporation, subsidiary and/or affiliate of the owner or of the tenant.
(Added by Ord. 389-95, App. 12/14/95; amended by Ord. 217-05, File No. 050865, App. 8/19/2005; Ord. 56-13 , File No. 130062, App. 3/28/2013, Eff. 4/27/2013)
Undesignated introductory material amended; Ord. 56-13 , Eff. 4/27/2013.